Understanding your animation

Our Process

We want to make the process behind creating your animation as clear and concise as possible for you, the client. Here is a simple step-by-step outline to help you understand the processes involved during the creation of your animation by us at SciAni.

The Editorial Stage

1. Client Received

Our sales team will forward on your information to us in the Editorial Team, highlighting the fundamental details of the animation you require.

2. Introductory Chat

The Editorial Team will then contact you to find out further information about your animation. During this initial contact, we will discuss your animation with you, to gauge an idea on what you want it to represent. During this stage, we will go through a capture form, which will provide extra detail for us on how you would like the animation to look and sound.

3. Voiceover Script

After we have received this information back from you, the Editorial Team can set about writing the scripts for your animation. These will be kept as short and concise as possible (word count dependent), in order to fully engage watching viewers.

4. Script Approval

The voiceover script will be written and sent back to you for your approval. During this time, you can go over the script and ensure that the information provided is factually accurate and relevant to the animation you want to produce.

5. Useful Media Sent

Once this script has been approved, we will also ask you to provide any useful images, videos or other multimedia that you may have. This will help our animation team to truly understand the complex processes involved in your work and ensure that we get the animation right at the first time of asking.

6. Voiceover Recorded

With this approved script, we will then record the voiceover using our bank of professional voice actors. We will also use any requests (i.e. male or female) made during your capture form to choose which voice actor to use.

7. On-Screen Animation Script Designed

Using the approved voiceover script, the Editorial Team will condense this down into an on-screen script for the animation. This will ensure that the animation does not appear too text-heavy, which research shows is off-putting for viewers.

8. Everything sent to Animation Team

The Editorial Team will then bundle everything into a package to send to the Animation Team. This will include the approved voiceover script, the voiceover itself, the on-screen script and any useful images that you have provided.

The Animation Stage

9. Animation Produced

Animation Produced Animating is a fiddly and often time-consuming business. That said, we aim for this production process to take no longer than a few weeks, but this can vary depending on the complexity of the animation required and the package option purchased. So, for instance, a 3D bespoke character animation can take a lot longer to produce than a whiteboard animated abstract.

10. Animation Sent for Client Approval

The Editorial Team will then contact you to find out further information about your animation. During this initial contact, we will discuss your animation with you, to gauge an idea on what you want it to represent. During this stage, we will go through a capture form, which will provide extra detail for us on how you would like the animation to look and sound.

11. Animation Finalised

Once any changes have been made and you are happy with the finalised product, the animation process will be complete. From here, your animation will be passed onto our Social Media Team who will explain how and where it will be published.

The Social Media Stage

12. Animation Published Online

Your animation will be published across both the Sci Ani media channels, including YouTube, Vimeo and the Sci Ani website, and the Sci Ani social media channels, including Facebook, Twitter, etc. We will also post the animation through our collaborative partners’ channels, ensuring a minimum 85,000 impressions. We also provide you with relevant links to publish the animation across your social media and personal website as well.

13. Ongoing Statistics Monitored

Our Social Media Team will continually monitor the statistics of your animation, taking note of the viewership demographics, view count and individual statistics for each social media channel. This information will later be provided to you as an ‘impact report’, showing the online influence of your animation since its publication.