The brief
45 seconds, full 3D animation to teach orthopaedic surgeons and students about surgical ACL knee reconstruction – a complicated surgical technique.
The challenge
Dr Betrand Sonnery-Cottet from Scientific ACL Network International was on a tight schedule to prepare for an upcoming training presentation to fellow orthopaedic surgeons and students. He needed a high-quality animation to explain a complex surgical procedure called Anterolateral Extra-articular Procedures Combined with ACL Reconstruction; a knee reconstruction.
This project was challenging due to the extremely technical nature of the required animation, which needed to be medically accurate when demonstrating this technique, and this pressure was compounded by the tight deadline.
The solution
The key to this project was effective communication and extensive research. We spoke to Dr Cottet frequently via email and phone to understand the medical technique in detail and to check that the imagery that we produced was entirely accurate.
As this was a medical training animation, the angles shown of the knee joint had to be precise. We created imagery samples and renders for Dr Cottet so that he could approve these throughout the animation development, ensuring complete accuracy.
As this was a medical training animation, the angles shown of the knee joint had to be precise. We created imagery samples and renders for Dr Cottet so that he could approve these throughout the animation development, ensuring complete accuracy. We were able to create a draft animation quickly that required minimal changes.
By fine-tuning the artwork throughout the process, we were able to create a draft animation quickly that required very few changes at the approval stage.
Adapting to the audience
Dr Cotett intended to use the animation in front of various audiences and in different settings. To that aim, we provided two version of our project, one with a voice over and one without to allow Dr Cotett the flexibility in format.
Testimonial:
Dr Cottet was delighted with the results of his 3D animation and how quickly we were able to produce this for him. He was able to showcase this procedure in a format that was both accurate and engaging during his training presentation. The animation has received great reception and views on our YouTube channel which we hope will continue.