Privacy Notice


Science Animated (Research Publishing International Ltd) is a UK-based creator of research-driven animations. We hold limited personal data of our customers, our prospective customers, our website users and all those who work with us in any capacity.

We at Science Animated take the protection of your personal data very seriously and strictly adhere to the rules laid out by data protection laws and the General Data Protection Regulation (GDPR-EU and GDPR-UK). We are registered at the UK Information Commissioner’s Office and we have registration number ZA911446.

This Privacy Notice gives you information on how we collect and process your personal data through your use of this site and any data you may provide if you contact us regarding our products and services.

If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact us using the contact information in section 16 of this Privacy Notice.


Here is a detailed breakdown of what we may use your personal data for:

  • To create and manage your account at Science Animated
  • To engage with you and explore the opportunity of working together
  • During the course of our working relationship to enable us to provide our services and operate our business
  • To process your orders via our online services
  • To contact you in the event of any problems with the delivery
  • To answer your queries and to inform you of new or changed services
  • To manage your relationship with us
  • To send marketing offers, unless you have opted out from these
  • To make analyses in order to provide you with relevant products
  • To analyse data in order to provide personal recommendations
  • We do not conduct any profiling or rely on any significant automatic decision making in relation to the personal data which we process (see Section 12 of this Privacy Notice)
  • To analyse the information collected through your use of our website, unless you have opted out from this in the cookie pop-up notice


We only collect and use personal information about you when the law allows us to. Most commonly, we use it where:

  • You have given consent to the processing activity taking place
  • The processing is in our legitimate interest and we have conducted the objective test below
  • The processing is necessary for the performance of a contract such as a contract of sale
  • The processing is necessary for compliance with a legal obligation to which we are subject

Where legitimate interest is identified as a lawful basis, we will undertake a legitimate interest assessment which is a three-part test covering:

The purpose test – to identify the legitimate interest

Necessity test – to consider if the processing is necessary for the purpose identified

Balancing test – considering the individual’s interests, rights or freedoms and whether these override the legitimate interests identified


We collect personal information from you, for example, if you access our website, request product information, call or email us, work with us, or use any of our services. The categories of personal information that we may collect, store and use about you include:

  • Name, address, telephone number, email
  • Purchase history
  • Web and website activity including tracking cookies
  • Email / SMS / Social Media interaction history
  • Personal data and records relating to purchases such as credit card or bank account details
  • IP address and location (and other similar data collected via our website cookies)

It is Science Animated’ policy not to collect any special category data (such as health, genetic and biometric data) from you.

We may also collect your data through Third Parties such as those who manage payment and credit applications. We also collect some marketing data from third party marketing agents, where we consider that we have a legitimate interest to do so.


We pride ourselves on ensuring that your personal data is only retained for the period that we need it for, or in accordance with laws, regulations and professional obligations that we are subject to. All personal information collect has a defined and considered retention period. If you would like to find out how long your information is being retained, please see “additional information”, section 16 of this policy.


We take the responsibility for protecting your privacy very seriously and we will ensure your data is secured in accordance with our obligations under the Data Protection laws. We have in place technical and organisational measures to ensure personal information is secured and to prevent your personal data from being accessed in an unauthorised way, altered or disclosed. We have in place a robust access control policy which limits access to your personal data to those employees, contractors and other third parties who only have a business need to know. The processing of your personal data will only take place subject to our instruction.

We have policies and procedures to handle any potential data security breaches and data subjects, third parties and any applicable regulators will be notified where we are legally required to do so.

We have ensured that all employees have had information security and data protection training. If you would like more details of the security we have in place, please see “additional information”, section 16 of this policy.


We do not knowingly collect information on children. If we have collected personal information on a child, please contact us immediately using the details in Section 17, so we can remove this information without any undue delay.


In this Section, we have summarised the rights that you have under General Data Protection Regulation. Some of the rights are complex, and not all the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

Your principal rights under General Data Protection Regulation are:

  • Right to Object
  • Right of Access
  • Right to be Informed
  • Right to Rectification
  • Right to Request Erasure
  • Right to Restrict Processing
  • Right to Data Portability

The right to object

You can exercise this right if

  • Processing relies on legitimate interest
  • Processing is for scientific or historical research
  • Processing includes automated decision making and profiling
  • Processing is for direct marketing purposes

The right of access

  • You or any third party acting on your behalf with your authority may request a copy of the personal data we hold about you without charge
  • We will ask to verify your identity or request evidence from the third party that they are acting on your behalf before releasing any personal data we hold about you

The right to be informed

  • We are required, to provide clear and transparent information to you about how we process your personal data. This Privacy Notice addresses this right

The right of rectification

  • If you believe the personal data we hold about you is incorrect or incomplete you have the right to correct this and you may exercise this right along with the right to restrict processing until these corrections are made

The right to request erasure

  • If there is no legal basis or legitimate reason for processing your personal data, you may request that we erase it

The right to restrict processing

  • You may ask us to restrict the processing of your personal data. This means we will still hold it but not process it. This is a conditional right which may only be exercised when:
  • Processing is unlawful
  • We no longer need the personal data, but it is required for a legal process
  • You have exercised your right to object to processing and require processing to be halted while a decision on the request to object is made.
  • If you are exercising your right to rectification

The right to data portability

  • You can request that your personal data is transferred to another controller or processor in a machine-readable format if:
  • Processing is based on consent
  • Processing is by automated means (i.e. not paper based)
  • Processing is necessary for the fulfilment of a contractual obligation

You also have the following rights:

  • The right to lodge a complaint with the Information Commissioner’s Office (ICO)
  • The right to an effective judicial remedy against the ICO
  • The right to withdraw your consent at any time
  • The right to be informed of a data breach that is likely to result in a high risk to your rights and freedoms

More information relating to the Rights of Individuals under the GDPR can be found on the ICOs’ website.


Where you have given consent for processing, or explicit consent in relation to the processing of special category data, you have the right to withdraw this consent at any time, but this will not affect the lawfulness of processing based on consent before its withdrawal.


Where we need to collect personal data by law or in order to process your instructions or perform a contract we have with you and you fail to provide that data when requested, we may not be able to carry out your instructions or perform the contract we have or are trying to enter into with you. In this case, we may have to cancel our engagement or contract you have with us, but we will notify you if this is the case at the time.


Our website uses cookies. Please see our Cookies Notice for full details of the cookies used.


Your personal data is not used in any significant automated decision making (a decision made solely by automated means without any human involvement) or profiling (automated processing of personal data to evaluate certain conditions about an individual). We analyse data such as purchase histories to make product recommendations and to promote our products. If you do not wish to receive these recommendations and promotions please unsubscribe or contact us via the email address listed in Section 17 of this Privacy Notice.


Science Animated may disclose your personal data, listed in section 4 to some third parties to help us deliver our services/products. All third parties are contractually bound to protect the personal data we provide to them. We use third parties such as:

  • Business partners, suppliers, contractors for the performance of any contract we enter into with them or you
  • Companies within our group where necessary for administrative purposes and to provide services to you
  • Third parties that support us to provide products and services (e.g. IT support, cloud-based software services, providers of telecommunications equipment)
  • Marketing services providers
  • Payment service providers
  • Recruitment service providers
  • Professional advisors e.g. lawyers, auditors
  • Web analytics and search engine provider to ensure the continued improvement and optimisation of our website
  • CRM service providers
  • Office suite service providers
  • File sharing service providers


    In this section, we provide information about the circumstances in which your personal data may be transferred and stored in countries outside the United Kingdom (UK).

    We may share personal information to third parties outside of the UK or the European Economic Area (EEA). Any personal information transferred will only be processed on our instruction and we ensure that information security at the highest standard would be used to protect any personal information as required by the Data Protection laws.

    Where personal data is transferred outside of the UK to a country without an adequacy decision, we will ensure appropriate safeguards are in place prior to the transfer.

    For more information about transfers and safeguarding measures, please contact us using the information in section 17.


    We take any complaints about our collection and use of personal information very seriously.

    If you think that our collection or use of personal information is unfair, misleading, or inappropriate, or have any other concern about our data processing, please raise this with us in the first instance.

    To make a complaint, please contact us via email on [email protected]

    Alternatively, you can contact us via our website

    As mentioned in Section 8, you also have the right to make a complaint to the Information Commissioner’s Office (


    Your trust is important to us. That is why we are always available to answer any questions concerning your data and how it is processed. If you have any questions that could not be answered by this Privacy Notice or if you wish to receive more in-depth information about any topic within it, please contact us via email at [email protected]

    Research Publishing International Ltd is registered as a company with registration number 10135100 with Registered offices at 20 Westend Office Suites, Westend, Stonehouse, Gloucestershire, England, GL10 3FA.

    If you are a citizen of a country in the European Union or the European Economic Area and you wish to make contact with us, please note our European Union Representative office is at Katalin Meier, c/o Freiburg, Germany


    We keep this Policy under regular review. This Policy was last updated June 2023.

    We reserve the right to update this Privacy Notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.