Why get a vaccine if it isn’t 100% effective? A raincoat metaphor

Project specs

Format

2D

Contact

Elena Semino

Country

UK

Length

01:00

Summary

In a recent study, Professors Elena Semino, Stephen Flusberg and Alison Mackey tested the reception and effectiveness of ten metaphors for different aspects of vaccinations. The raincoat metaphor is an animated version of one of the five metaphors that worked best. It explains why it is worth taking a vaccine even if it isn’t 100% effective. Read about the researchers’ method and findings here https://journals.plos.org/plosone/art…

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