Why do mobile shopping behaviours and habits differ between countries?

Project specs




Tek Thongpapanl & Susan LeBlanc



Funding agency

Goodman School of Business and Brock University




Information for e-retailers, mobile commerce managers, and the public about how online shopping habits differ between countries in relation to using mobile devices, such as smartphones and tablets. Research from Goodman School of Business provides an explanation around why m-commerce behaviours vary across different international markets.

Researcher Profile

Narongsak (Tek) Thongpapanl is the Associate Dean of Research and Graduate Programs, and Professor of Marketing and Product Innovation at Goodman School of Business. He received his PhD in Management and MBA in Technological Entrepreneurship from the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He also holds a BSc in Electrical Engineering (Magna Cum Laude) from the School of Engineering at Rensselaer Polytechnic Institute. Dr. Thongpapanl—or known in Thailand as ศ.ดร. ณรงค์ศักดิ์ (เต็ก) ทองประพาฬ — is a Research Fellow with the Research Administration Centre at Chiang Mai University, and the Cool Climate Oenology and Viticulture Institute (CCOVI) at Brock University. Prior to joining Brock University, he worked with Advanced Energy Conversion and helped successfully launch a number of technological applications for the automotive, industrial and renewable energy industries.  His main research and teaching expertise includes new product development, innovation and technology management, e-commerce/m-commerce, wine marketing and business management, strategic marketing management in high-tech environments, marketing knowledge creation and management in highly dynamic settings, and the integration of marketing and technology competences.

Dr. Thongpapanl's work—funded by both internal and external grants, including the Social Sciences and Humanities Research Council of Canada (SSHRCC)—appears or is forthcoming in such leading management and business journals as Journal of Product Innovation Management, Technovation, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Interactive Marketing, Journal of Business Venturing, Entrepreneurship Theory and Practices, R&D Management, IEEE Transactions on Engineering Management, International Business Review, Journal of Business Research, International Small Business Journal, Small Business Economics, Journal of Business Ethics, Journal of Public Affairs, and Electronic Commerce Research and Applications, among others.

Dr. Thongpapanl has been recognized with awards for outstanding contributions on the research, teaching, and service fronts. His recent recognition includes the 2019 Brock’s Faculty Award for Excellence in Teaching, 2018 Brock's Michael Plyley Graduate Mentorship Award, 2016 University of Canterbury’s Visiting Erskine Fellowship, 2016 Goodman's Distinguished Researcher of the Year Award, 2015 Goodman's Departmental Researcher of the Year Award within Marketing, International Business, and Strategy, 2015 Journal of International Marketing’s Outstanding Reviewer Award, and 2015 CPA Ontario’s REC Research Grant. In addition to reviewing for many respected journals in the field, he also currently serves as Associate Editor of Technovation (the International Journal of Technological Innovation, Entrepreneurship and Technology Management) and the Electronic Commerce Research and Applications, and as Member of the Editorial Review Board for the Journal of International Marketing, the Industrial Marketing Management, the Journal of Business Research, and the Journal of Wine Research.

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