Reimagining business education as if people and the planet really matter

Project specs

Contact

Andrew Hoffman

Country

USA

Length

02:00

Summary

To solve the great social and environmental challenges of our day, business must be the solution. But to find these solutions, business education must be redesigned to include knowledge necessary to assume the responsibilities that come with the power the business leaders possess; thinking critically about the role of business in society and how to lead commerce in serving its needs. Students should look deep inside themselves to consider management as a calling.

Researcher Profile

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