When do stakeholders give organizations more than what is expected?

This video provides a guide to understanding why stakeholders engage in generalized exchange with a firm despite the risk of free-riding. Generalized reciprocity occurs in business, where Stakeholder A responds positively to a firm treating a different stakeholder well, even if Stakeholder A does not directly benefit. This animation highlights four scenarios where generalized reciprocity thrives: entrepreneurial environments, established norms of exchange, influential figures enforcing cooperation, and strong stakeholder identification with the firm.