What is the Campbell Paradigm?

Project specs

Contact

Florian Kaiser

Country

Germany

Funding agency

Otto-von-Guericke University

Length

3:30

Summary

As a measurement model, the Campbell Paradigm makes use of the fact that a person’s attitude becomes obvious in the face of the behavioural costs the person surmounts. As an untypical behaviour-explanation model, the Campbell Paradigm describes individual behaviour as function of the compensatory relation of personal attitudes and behavioural costs. This animation delves into the model to explain how it works.

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