What is the nature of entrepreneurial phenomena?
The Heptalogical model is a distinct and powerful conceptual framework for describing entrepreneurial phenomena. It can be used to teach entrepreneurship, design entrepreneurship courses and curricula, and to guide consulting engagements with application to entrepreneurial ventures. The model is the product of thousands of applications worldwide for the better part of two decades.
Professor Murphy is the Goodrich Chair of Entrepreneurship, a full professor, and Director of the Entrepreneurship Program in the Collat School of Business at the University of Alabama at Birmingham. A multi-award winning teacher and researcher, he has designed and led many entrepreneurship and technology programs in university and ecosystem settings and has trained and coached hundreds of successful entrepreneurs worldwide. A range of major media outlets often cite his perspectives on entrepreneurial phenomena and he consults to many firms and universities.