What’s your professional-worth? A scientific measure of personal brand equity

Project specs

Contact

Svetlana Khapova and Sergey Gorbatov

Country

Netherlands

Funding agency

Vrije Universiteit Amsterdam

Length

01:00

Summary

This animation shares the idea with us all that our Personal Brand Equity (value on the labour market) can be measured. The scales can be used by career seekers as a diagnostic tool, by organisations in their leadership development programs and also by career counsellors/advisers.

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