How can organizations win with digital sales transformation?

Project specs

Contact

Alessandro Vidal

Country

Italy

Length

02:00

Summary

Companies are investing heavily in the digital transformation of their sales organizations, but struggle in capitalizing on these efforts. Managers lack a clear guidance on how to holistically transform sales. Through interviews and focus groups with executives from multiple different companies, SDA Bocconi School of Management developed an actionable set of guidelines for managers to improve their digital sales process.

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